How to Make Money with VTU Business in Nigeria

The biggest question on your mind, how do i make money in VTU business? How do i maximize profit? How do i make more sales and customers?  Well yes, they’re all connected questions and we have a well detailed answer for you, keep reading and we’ll show you everything you need to do to be very successful in the VTU business in Nigeria.

What is VTU?

VTU simply means “virtual top-up“. The entire concept of VTU wasn’t really always so popular in Nigeria. In the past, you were not able to buy airtime or data from your banks and to be honest, it hasn’t really been so long ago. Some of us have gotten so used to VTU that we don’t even remember that such an era existed, the era of “recharge cards”. If you ever need to make a call or browse the internet, you would go to a shot or outlet to buy recharge cards and load. VTU doesn’t only consist of Data and Airtime, basically anything you can top up over the internet is a virtual top up. This includes your cable, your electricity bills and even your betting accounts, the range is pretty wide.

Now, VTU has made the lives of the average Nigerian easier and efficient. Now tell us, when last have you even touched, bought or loaded a recharge card? Kindly let us know using the comment section below.

What Exactly is VTU Business All About?

Good, you now know what VTU is, but what then is VTU business? Nigerians are very lucrative citizens, we know how to monetize and make the most of virtually anything. From the moment VTU came to existence, Nigerians have made a solid business out of it and of course we would! Nigerians spend billions and yes you heard me, “billions” on data and airtime usage every month.

VTU business is all about selling or vending as we love to put it everything VTU has to offer. This includes but is not limited to;

  • Data
  • Airtime
  • Recharge Card pins
  • Cable Subscription
  • Electricity Bills
  • Exam Scratch cards(Waec, Neco, Nabteb etc)
  • Bulk SMS
  • Sports Betting

These are the services an average VTU vendor can render to you. Although there are lots more, nut from research and experience, I can say these are the most profitable and the most in demand.

How Do I Earn Money From VTU in Nigeria?

This is one of the most important aspects that confuses a lot of people. How exactly do i make money from the business? Well, the answer is quite simple.

You face VTU business the same way you face literally any other business, look for and buy at an affordable rate, add your desired profit, find many customers to patronize you and enjoy your profit.

For instance, lets say you have a place or VTU website you buy MTN SME data at ₦230/gb, you can choose to add a profit of ₦100 and sell ₦330/gb to your customers. Now imagine selling just 10gb every day, that’s a neat effortless ₦1000 profit every single day. I’m sure you can do the match and check how much you’ll make if you sold 50-100gb every day. And this calculation was just for MTN data.

Just as i suggested earlier, VTU business is very lucrative and can make you a lot of money if you play your cards correctly.

Two major ways of making money in VTU business;

  • Fixed Commission Sales
  • Dynamic Profit based Sales

Let me explain what they both mean. In aspects like Subscribing people’s cable TV and paying electricity bills for customers you work with commission based sales. If a user or customer wanted you to subscribe her DStv Premium for a month, you make profit by adding a fixed charge for every subscription or bill payment maybe ₦50-₦100 commission. If DStv subscription cost is ₦21000, you  can charge the customer ₦21050 or ₦21100 and make an easy profit.

Most platforms like cyber data hub offer 0.5%-2% discount on their cable subscriptions and electricity bill payments so you can even sell to your customers at flat rate and still make a profit.

See: How to Start Mini Importation Business in Nigeria

Dynamic Profit Sales can be easily increased or reduced at anytime based on whatever reason you have as a seller. You can add as much profit as you want when selling data bundles for all networks but don’t forget to compare prices with others so you wont be kicked out by competition. Dynamic profit sales mostly covers data  bundles where you get at a certain price and add your required profit.

Fixed profit sales covers exam pins, cable, electricity and even airtime because let’s face it, you can’t add any profit you want when selling these services, if you don’t add a small commission or sell at flat rate, no one will patronize you.

How to Maximize Profit in VTU Business?

So this happens to be the tricky part and it is a crucial part you must always look out for. How do you maximize your profit? Here are a few steps you must take;

Know your competition– The number of data sellers and individuals into VTU business in Nigeria is always rising really fast. So you must always keep a close eye on what your competition is doing and by competition i mean other people in the VTU business.

Online or Offline?– This is also very important, some people target customers online while others target customers offline. They both have their own advantages and disadvantages and no one is better than the other. You have to analyze yourself and know which would be better for you as a seller. Would you succeed more if you had a shop where you can sell physically to people and collect cash? Or would you be more successful if you sold to people online through whatsapp, facebook etc and collect payments through bank transfers. Can you handle both?

Avoid Mistakes and Keep Your Eyes Out For Fraudulent People– There are many scammers posing as VTU dealers, there are many people who would want to cheat you and collect data or any service without paying you. Always keep an eye out for them, also avoid making costly mistakes like wrong number, double sending etc.

How to Make More Sales and Get More Customers in VTU Business?

This part is all about growth, once you’re set up and have already started making sales, all you want to do is grow. How do you grow your customers? How do you make more sales? Here are a few tips you can put to place to achieve just that.

Always Keep in Touch– Never forget your already established customers in the search of new ones. Make sure after each sales your customer saves your number and you save theirs too, make this a habit so any other time they are in need of your services, they can contact you. Send broadcast messages once in a while, greet them during holidays or special events and ask them to refer you to others.

Advertise– Spend some money in advertisements, use facebook, blogs, whatsapp groups if you sell online and detailed beautiful banners and fliers if you sell offline. This is one of the fastest ways to grow customers and increase sales.

Check Your Competition– Sometimes, its easy to become lost in uninformed when you don’t know what others are doing. Compare your prices with others, don’t sell too low that you don’t male a profit or too high that you don’t make any sales.

Promos and Giveaways– Although this part is hard to achieve if your new in the business and haven’t really started making much profit yet. If you can, try running promos from time to time slash price for a few days or even just a day to attract customers. Do giveaways to create awareness and get more contacts.

Should You Start A VTU Business? 5 Things To Consider

VTU business
VTU business Owner

1. Location

One of the most important things needed to start practically every business is a good location, especially a VTU business. For a small business such as this, it is better to have your own shop. The fixed physical location of your business should be conducive for the development of your business activity. People should know where you are when they need your service.

To be successful in the VTU business in Nigeria, one has to place one’s business location near a promising and lively area. Look for a reasonably-populated area that is easily accessible. Choose a location that will let you save money on electricity, water, taxes, and transportation. You can even look for a location that can get you the occasional subsidies from the government. Make sure the location fits well within your budget and offers scope for expansion. An ideal location would be one that complements your business in the best possible way.

2. Competition

The VTU business scene in Nigeria is inundated already, so before you commit, you need to factor in the closeness of your competitors. In the Nigerian VTU business scene, your proximity to your competitors can make or break your business. If there are too many competitors, you might have to fight for a few customers. But again, you don’t want to pitch your tent too far away from your target customers. 

You want to find the right balance. If you want to set up your business in a populous area, there are chances that the area already has similar businesses. If you sell to a niche market and many businesses are selling the same product, it may not be advisable to open shop near the competition. Healthy competition is great for every business, but if you can help it, pitch your business tent away from your competitors, target your customers and do your best to cater to them exclusively.

3. How much and when should you pay yourself

You need to consider when you should pay yourself and how much because in the VTU business, the lines between profit and business capital are more blurred than ever. There is always temptation to reinvest your earnings into your small business but to do that; you need to know when you can afford to pay yourself. 

The more money you invest in the business, the faster it will grow. If the business is profitable quickly, you will need to determine how much to reinvest and whether you or your partners should begin paying yourselves from the profits. If you do not pay yourself enough to cover your expenses, your personal finances might suffer greatly. Finding the right balance is crucial here, and you need to consider this thoroughly.

4. Estimate Your Costs In Full

Once you start to develop your VTU business idea, calculate how much it will cost. Estimating your start-up costs is one of the critical things to consider when starting a new business. You will have to assess the total cost that is required to set up and run your business successfully.

Also, you will have to take into account the inventory that you need to maintain, the credit that you can extend to your customers and the supplier’s credit that you can get. You need to factor in every business expense necessary to launch and operate. Think of the most educated number you possibly can. Then, take whatever you think that amount is and triple it because you are bound to experience unexpected costs of running a business around every corner. It’s better to be over-prepared than short on funds when bills start to roll in.

5. Your Publicity Plan

Many small business owners face the challenge of publicity or mastering the art of selling their services to the customers. In the already saturated VTU business, this can prove even more daunting because it is intimidating to share your business with the world, especially when you’re new. Here’s the thing though, if you’re worried what people will think about your VTU business, you need to get over it before you open shop. If you can’t convince consumers to buy from you and support your business, it will be difficult for you to make any money. 

Understand that you can’t afford to be shy here. Be ready to speak confidently about your business, even if it makes you uncomfortable. Devise a plan for advertising on social media and factor in a proper website shortly after you begin. As a new business owner, you will need to market and network constantly. From networking with clients to negotiating supplier payment terms, you must be able to communicate.


VTU business, Data business or whatever you personally know it as or call it still remains a lucrative and profitable business in Nigeria. You can use it as a side hustle or main hustle and earn big. You can visit to dive into the VTU business as they are trusted and endorsed by us. Thank you very much for reading. Any questions? please let us know using the comment section below

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